So, you want to create a brand?
Starting a brand can feel exciting and also comes with lots of questions. You’ve had this idea that has been tickling your brain and even came up with a name, but what’s next? Ah, a logo. Website? Easy enough, wait, now I need a color palette? Should I post on Instagram? And here come the questions.
So, you want to create a brand, but don’t know where to start?
The truth is, creating a brand doesn’t have to be overwhelming, but it does have to be intentional. Whether you’re providing a service or launching a product, here are a couple of tips to building a brand that actually work:
1. Find your why
A brand without purpose is just decoration. Before you build anything visual, make sure you know what you’re building it for.
2. Don’t obsess over the name
Your name is not your brand. It’s the experience and meaning behind it that people remember, not just the words.
3. Know your vibe
If your brand had a personality, what would it be? Define how you want people to feel.
4. Build the essentials first
Start simple, but stay consistent. You don’t need everything right away, just the right things to move with clarity and confidence.
5. Focus on use, not just looks:
A pretty brand is nice. A functional brand is better. Make sure your visuals are built to work where you need them most.
You don’t have to have all of the answers right away, but you should always start with clarity and intention. At Fixerhaus, we design with real world use in mind. Whether you’re sending out a proposal or launching a campaign, your brand should support you, not slow you down.
If you’re ready to build a brand that looks good and makes sense, Contact us today.